We found this article to be very interesting:
Color has tremendous impact on us. Subconsciously, we associate different colors with different things, emotions and actions. When it comes to marketing, color can make a product or an idea more likable and comprehensive, and can boost sales and turn campaigns around. Choosing the right color is always vital for marketing.
Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability. This infographic examines the psychology of color and looks at some common associations of different colors.