Fred launched Shamlian Creative in 1987 with a passion to see it, and say it, a new way. In his chief roles as Strategist and Creative Director, Fred works closely with agency clients to deliver sophisticated solutions to diverse design, branding and marketing challenges. His commitment to his clients’ success has shaped a culture where everyone seeks every opportunity to add value to the agency’s integrated solutions.
In 1993, Shamlian designed its first credit card for First USA, beginning a 20 year love affair with card design – and close working relationships with some of the world’s most innovative relationship marketers. Fusing lifecycle marketing with work that makes a real, positive difference in people’s lives has served his clients well in the fields of conservation, financial services, hospitality, education, retail, technology and real estate. His awards include the ADDY, ANDY, CASE, CLIO, ECHO, EFFIE, Neographics and One Show.
The son of a life-long ad man, and a graduate of Carnegie Mellon (BA, Creative Writing) and Indiana University (MFA, Playwriting). Fred began his career as a writer-producer for HJK&A in Washington, DC and SonderLevitt in Philadelphia, along with wide-ranging assignments for Ketchum, SBK Pictures and Pentagram. Fred volunteers his time in support of local arts and conservation groups, and is collaborating with Temple Sholom in Broomall to develop a program to encourage kindness and compassion. Fred lives in Media PA with his wife and two sons, whose daily creative output is both humbling and inspiring.