Re-designing an international card series to achieve consistent upscale branding.
To move the Butterfield brand upscale across international markets, Shamlian Creative was asked to redesign the bank’s Visa and MasterCard portfolio of more than 30 credit and debit cards, consumer & business cards, affinity cards, and cards for varied currencies.
- Developed a card hierarchy through the use of color and printing techniques
- Created the Brand Standards Manual
- Collaborate with card printers in the US, UK and Spain
- Archive every card design and mechanical