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In London and Geneva, the name Butterfield Bank is synonymous with private banking, while across the Caribbean, Butterfield is the community bank with the familiar retail kiosks. Shamlian Creative redesigned over 25 MasterCard and Visa cards to achieve uniform branding across national borders.

 

Re-designing an international card series to achieve consistent upscale branding.

To move the Butterfield brand upscale across international markets, Shamlian Creative was asked to redesign the bank’s Visa and MasterCard portfolio of more than 30 credit and debit cards, consumer & business cards, affinity cards, and cards for varied currencies.

Progress

  • Developed a card hierarchy through the use of color and printing techniques
  • Created the Brand Standards Manual
  • Collaborate with card printers in the US, UK and Spain
  • Archive every card design and mechanical

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